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Cell Medics Announces Strategic Partnership with The Joy Factory

Ahmed Fares

April 17, 2026

Cell Medics is pleased to announce a strategic partnership with The Joy Factory, a global leader in high-performance rugged mobile solutions. This collaboration strengthens Cell Medics’ ability to support Canadian organizations operating in safety-critical and industrial environments.

Through this partnership, Cell Medics will deliver certified rugged mobility solutions, led by The Joy Factory’s aXtion Extreme™ Class 1-1, Division 2 HazLoc cases, supported by localized technical expertise, certified repair services, and full lifecycle device management. Together, these capabilities provide Canadian enterprises with a reliable and compliant approach to deploying mobile technology in demanding conditions. Mobile devices have become essential across industries such as oil and gas, agriculture, and mining, enabling digital inspections, field reporting, safety workflows, and real-time communication. However, standard consumer devices are not designed to withstand hazardous environments involving volatile gases, dust, vibration, moisture, and extreme temperatures.

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Ahmed Fares

Ahmed Fares is a visionary leader and seasoned entrepreneur with over two decades of expertise in the telecommunications sector, renowned for cultivating enduring client relationships. In 2010, he founded Urban Mobility, a dynamic business-to-business Bell Mobility dealership. Under his leadership, Urban Mobility quickly rose to prominence, becoming one of Western Canada’s leading independent dealers and securing the prestigious title of Bell’s top corporate dealer in the region for three consecutive years.

Building on this success, Fares launched Cell Medics in 2012, driven by his commitment to meeting customer needs. He fosters a culture of unwavering dedication to service excellence and unparalleled customer satisfaction, reflected in award-winning customer retention numbers. Known for his astute problem-solving skills and keen market foresight, Fares adeptly identifies challenges and opportunities, crafting bespoke solutions tailored to evolving market demands.

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