Ahmed Fares is a visionary leader and seasoned entrepreneur with over two decades of expertise in the telecommunications sector, renowned for cultivating enduring client relationships. In 2010, he founded Urban Mobility, a dynamic business-to-business Bell Mobility dealership. Under his leadership, Urban Mobility quickly rose to prominence, becoming one of Western Canada's leading independent dealers and securing the prestigious title of Bell’s top corporate dealer in the region for three consecutive years. Building on this success, Fares launched Cell Medics in 2012, driven by his commitment to meeting customer needs. He fosters a culture of unwavering dedication to service excellence and unparalleled customer satisfaction, reflected in award-winning customer retention numbers. Known for his astute problem-solving skills and keen market foresight, Fares adeptly identifies challenges and opportunities, crafting bespoke solutions tailored to evolving market demands.

Rick Unrau is a high-performance C-level executive who blends strategic vision with a strong background in operational management and finance. With over thirty years of senior management experience in the high-growth sectors of telecommunications, technology, and financial services, he is a broad thinker skilled in enterprise-level planning and decision-making. Rick is recognized as an innovative problem solver, capable of developing and implementing processes, systems, and controls to achieve corporate objectives. He is identified as a strong leader and mentor, a good listener, and an advocate for empowerment and accountability. His work ethic, sense of humor, and impeccable integrity make him a respected figure in his field.

Marc Leclerc is a highly motivated and passionate leader who prioritizes people, giving equal attention to customers, staff, and company goals. With over 30 years of retail experience, including 23 years in the telecommunications industry, Marc is skilled in retail sales, marketing, and team building. He successfully grew the Bell Dealer channel in Western Canada from its inception to 126 stores across Alberta, BC, Saskatchewan, and the three territories.

Fully bilingual, Marc took on the responsibility of mentoring and expanding the Bell Dealer retail sales division in Quebec, providing him with a pan-Canadian experience while remaining based in Alberta. This unique role reversal highlights Marc’s adaptability in his management style.

Recognized as a proven management professional, Marc consistently delivers exceptional sales, expansion, service, and project outcomes while inspiring teams to surpass expectations. With a track record of integrity and strategic focus, his achievements include winning the Bravo Award at Bell for successfully expanding into the Saskatchewan market.

Matt Crawford is a telecom industry expert bringing nearly 20 years of experience to the Cell Medics team. As the Director of Corporate Sales for Urban Mobility Ltd, an authorized Corporate Bell Dealership, Matt is intimately connected to the wireless and wireline industry. Through his connections to major telecom providers, hardware manufacturing partners, software providers and most importantly clients, Matt has his finger on the pulse of the current state of telecommunications and line of sight to where it is going.

Matt has held previous director roles with Imagine Wireless, a Corporate Rogers Dealer and with Core Communications Systems, a managed services provider specializing in mobility support for enterprise clients throughout North America. Matt holds a Bachelor of Business Administration degree from the University of New Brunswick and has spent most of his career working with ownership groups to plan and execute bring-to-market and growth strategies.

Matt will provide guidance and input to Cell Medics leveraging his experience and expertise. His unique mix of industry insight coupled with a successful background in designing and implementing sales and marketing strategies will greatly benefit Cell Medics.

Lisa Dunphy, the Director of Operations at Cell Medics, brings a wealth of experience and a proven track record of operational excellence to the team. With over a decade of experience in dynamic and fast-paced environments, Lisa has consistently streamlined processes, enhanced efficiencies, and driven growth. She has optimized supply chain logistics and refined customer service protocols to support scalability and growth.

As Director of Operations, Lisa has implemented cutting-edge practices that ensure the highest standards of efficiency and quality. Her leadership in integrating advanced technologies and fostering a culture of continuous improvement has allowed Cell Medics to scale year over year while continually exceeding client expectations. Lisa excels in creating and executing strategic plans that align with organizational goals, driving productivity, and enhancing profitability. Her keen eye for identifying inefficiencies and implementing solutions has been instrumental in streamlining operations.

Leyvis Pena has been the cornerstone of financial management at Cell Medics for over 11 years. With extensive expertise and unwavering commitment, she has played a pivotal role in ensuring the company's financial health and operational efficiency. Leyvis oversees all accounting operations, ensuring accuracy and compliance with financial regulations. She manages end-to- end processes for accounts payable and receivable, maintaining excellent relationships with vendors and clients. Beyond her financial duties, Leyvis adeptly handles various administrative tasks that support the smooth operation of the company.

Her role as Accounting Manager is marked by precision, reliability, and a genuine passion for fostering a collaborative work environment.